Cisco set to enter Tablet Industry with its Cius Tablet launch

 Will Cisco's Cius be an enterprise tablet game-changer or a tablet market also-ran? Time will provide the answer, but for the moment, as Cisco prepares to launch the Cius globally on July 31, Cisco is banking on enterprise business users wanting a tablet device that can provide more specific UC and enterprise-class features than their consumer-centric iPads and other tablets. In a media event this week, Cisco offered the most details yet on how it hopes to market Cius effectively with so much competition.

"We believe we sunk a lot of technology into this device," said Tom Puorro, senior director, product management, collaboration solutions at Cisco. "We've designed the device to be very broad in its capabilities, and [not just designed] for a particular use case. [This is] a lot of power focused on the enterprise user."
Here's a look at some of the finer points of Cisco's tablet contender.

Size And Specs

Cisco introduced the Cius tablet a year ago. It weighs 1.5 pounds, includes a front-mounted 720p HD camera, a 7-inch VGA touch-target display, a 5-megapixel rear-facing camera, and many other features. It runs an Intel Atom 1.6 Ghz processor, and sports 32 GB of flash memory.
The Cius can be sold and used without its docking base, but the docking base provides a phone handset, speakerphone and USB and Bluetooth ports for connecting keyboards, mice and other peripherals. All of the Cius' features, however -- including virtual desktop infrastructure (VDI) -- can be accessed without the docking base. 

Pricing

Cisco has been cagey on Cius' final price, but this week reconfirmed an estimated street price of $750 for the Wi-Fi only version of the tablet. Volume discount programs will be available, and should bring the price-per-unit down to about $650, according to Cisco. The docking station is sold separately from the actual Cius unit, and Cisco executives told CRN this week that pricing is not finalized, but expected to be about $400.

Android

Cisco Cius is an Android tablet, and at launch, it runs version 2.2 of Google's Android mobile OS, also known as Froyo. Cisco told reporters this week that it will be skipping Android 3.0, also known as Honeycomb, and awaiting Google's release of Ice Cream Sandwich, a version of Android said to combine Honeycomb's tablet-focused software with elements of Gingerbread, also known as Android 2.3. Cisco's Puorro said Cisco worked closely with Google throughout the Cius' development to get the platform right.

Security

The Cius' on-board security, according to Cisco, is one of the key attributes that sets it apart from consumer-oriented tablet devices like Apple's iPad. According to Cisco, Cius comes with hardware-accelerated encryption, network security, certificate management, virtual private network, enterprise access, mobility security and policy management tools -- the only tablet out there with built in, enterprise-grade security, according to Puorro. IT managers can be as loose or as strict as they want with the level of security placed on Cius users in their organizations.

UC-Ready

What really makes Cius tick, according to Cisco, is that it extends the full firepower of Cisco's unified communications (UC) portfolio to the mobile edge. More specifically, Cius is supported by Cisco's UC Manager and natively supports Cisco TelePresence, Cisco's Jabber instant messaging client, Cisco's WebEx communications software, and Cisco Quad, Cisco's social networking collaboration platform. It also supports virtual desktop infrastructure (VDI) using products and platforms from Citrix, VMware and Wyse. If a tablet is going to be a true business device, it has to do more than surf the Web and look nice, Cisco said this week.
"People are trying to use consumer-grade products in the enterprise, and a lot of that ends up as base functionality: e-mail, accessing the Web and watching movies," Puorro said. "[You] want more out of the device. This is a consolidation of many devices."

Solution Provider Appeal

The nice thing about Cius, according to Cisco's Richard McLeod, is that it's a device that cuts across all of Cisco's major business architectures -- a key component of Cisco's Borderless Networks strategy. Partners will be able to pinpoint network upgrade opportunities to run data, voice and video applications more effectively for customers, as well as drive professional and managed services behind Cius deployments and also leverage app development to expand their sales to customers that much more.
"The hope is to have apps living there that leverage Cius integration with U.C.," said McLeod, senior director, collaboration sales for Cisco's Worldwide Partner Organization. "You've taken those apps you're comfortable with, and they're tightly integrated with your business process. [That's] where the real power of a Cisco VAR steps in."

AppHQ

 

Cius users will be able to access Google's Android marketplace as they would on any other Android-based device. One key to Cius' appeal, though, is a newly released platform called AppHQ: an application storefront, hosted by Cisco in the cloud, through which organizations can acquire apps that have been pre-tested and pre-validated to work with Cisco and Cisco partner infrastructure. What that does, according to Cisco, is organize those applications that will be of most use to Cius users, and offer them a guarantee that the apps displayed in AppHQ have already been quality-tested and approved for use with Cisco products and security services.