"The Ultimate Drive" is a social navigation mobile app that allows users to discover the best roads to drive in more than 50 countries, and like a smartphone "American Idol" competition, lets them rank, comment and share those roads via Facebook, e-mail or GPS devices. It's sponsored by BMW Group Financial Services.
"Within a few seconds of opening the app, 'The Ultimate Drive' connects you to driving enthusiasts who have discovered great roads in your neighborhood — roads you may have overlooked," said Pawan Murthy, general manager of online business for BMW Group Financial Services.
After downloading the app, which is available for both iOS and Android devices, the app finds the user's location and then displays recommended stretches of road from other car enthusiasts. Conversely, when the user has generated his or her own favorite stretch, it takes three taps to share via e-mail or Facebook or send to a GPS device or app.
San Francisco-based software and technology firm SocialNav developed the technology that powers "The Ultimate Drive". It can be downloaded for free from Apple's App Store and the Android Marketplace.
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